Regional Integration and Trade Transformation in Africa

Good business starts with good connections. In this section, we explore how you can meet and build genuine relationships with Dutch exporters and importers who are active in East Africa. It’s all about creating partnerships that work — built on trust, shared goals, and long-term value. 

Here’s advice & some steps customers can follow to successfully connect and build partnerships with these Dutch exporters or organizations: 

1. Use Business/Trade Hubs & Platforms 

o Reach out to Netherlands Business Hub Kenya (NLBH). They have local offices and are often aware of Dutch companies active in East Africa. They can facilitate meetings. nlinbusiness.com 

o Engage with Invest International or their Dutch Desk in Kenya. These desks often help with matchmaking and can introduce your business directly to relevant Dutch exporters. NABC 

o Become a member of the Netherlands-African Business Council (NABC). Even if membership is more Dutch-side, they also help connect with African partners. Wikipedia 

2. Targeted Research on Sector & Company Level 

o If you're in horticulture / organic agriculture, look up companies like Florensis, VegPro, Green Rhino, Live Love Well. These are already active locally; they may have partners, suppliers, or have capacity-building programs. 

o If you're in livestock / feed, then De Heus is a major player. 

3. Attend Trade Missions / Events 

o Dutch-Kenya trade missions (e.g. “Trade Mission on Sustainable Agriculture and Water”) are held – these bring together many Dutch companies and African counterparts. These are good places to meet face-to-face. Netherlands and you netherlandswaterpartnership.com 

4. Understand Local Regulations & Standards 

o Products to be exported must meet European / international standards (e.g. GlobalGAP, FairTrade, certifications, traceability, safety). Having proof of compliance or ability to comply makes you more attractive as a partner. 

o Be prepared: issues like phytosanitary rules, export documentation, customs, logistics (especially cold chain for perishables), import duties, etc. 

5. Propose Clear Value / Partnership 

o Dutch companies and platforms are often looking for partners who offer reliability, good quality, scale (or potential to scale), and consistent supply. 

o If you can show how working together will benefit both (e.g. local sourcing, cost efficiencies, sustainability) that helps. 

6. Build Local Presence or Local Representation

 o Having local contacts, local agents/distributors, or joint ventures helps. 

 o It may help to attend or organise delegations from your side to the Netherlands (or to fairs) so Dutch companies can see your capabilities. 

7. Use Government & Embassy Resources 

o The Dutch Embassy in Kenya has an Economic/Agriculture counsellor etc, who can provide contacts, advice, etc. Netherlands and you

o Also check trade promotion agencies in your own country, who may have connections to Dutch trade offices. 

8. Leverage Digital & Online Channels 

o Use LinkedIn to connect with key people in companies like Florensis, De Heus, etc. 

o Check websites of the companies for contact details, export enquiries sections. 

Join the Conversation 

We’d love to hear from you! 

Have you worked with Dutch exporters or importers before? What worked well — and what didn’t? 

Share your experiences, tips, or questions in the comments below and help our community learn and grow together.