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Checklist: First 10 Steps for New Exporters in East Africa

This checklist acts as a roadmap for entrepreneurs targeting the Dutch market, ensuring all legal and operational aspects are covered.

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Entering the export market is an exciting opportunity for East African businesses seeking growth, diversification, and access to high-value markets such as the Netherlands and the wider EU. Yet, exporting also comes with its own set of challenges—regulatory requirements, quality standards, logistics, and market research. A clear, practical checklist helps new exporters navigate these complexities with confidence and clarity.


This “First 10 Steps for New Exporters in East Africa” checklist is designed to provide a simple roadmap, ensuring that businesses start their export journey on a solid foundation. By following structured steps, new exporters can reduce risks, identify market opportunities more effectively, and meet the expectations of international buyers.

  1. Identify export-ready products and verify EU demand.

  2. Conduct market research on Dutch importers and distributors.

  3. Register your export business locally.

  4. Obtain export licenses and certificates.

  5. Understand EU customs requirements and tariffs.

  6. Choose an appropriate Incoterm and logistics partner.

  7. Prepare documentation: invoice, packing list, certificate of origin, etc.

  8. Ensure product labeling and packaging meet EU standards.

  9. Arrange insurance and shipping.

  10. Establish payment terms and plan for after-sales communication.

We invite you to share your experiences, comments, and suggestions

Your input will help refine this checklist and make it even more relevant for businesses across the region. 


Together, we can build a stronger export ecosystem that supports East Africa’s growth and global trade connections

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