How to Contact & Evaluate Dutch Ex & Im – Practical Step-by-Step
Use this short workflow when approaching a Dutch exporter from East Africa (buyer, distributor, aggregator, or local partner)
Reaching out to new business partners doesn’t have to be complicated. Here, we walk you through the practical steps — from making first contact to checking reliability and fit. These simple guidelines will help you connect confidently and make smarter trade decisions Use this short workflow when approaching a Dutch exporter from East Africa (buyer, distributor, aggregator, or local partner):
1. Pre-qualification (do this before outreach)
o Identify exactly what you want (supply volume, technical spec, certification needed, target price, logistic constraints).
o Prepare a 1-page company profile (who you are, VAT/registration, turnover band, references, photos of facilities, storage/cold chain capability, export experience).
o Gather certifications & proof (GMP, GlobalGAP, ISO, phytosanitary status, packhouse photos, bank reference). These reduce friction.
2. Initial outreach channels (use 2 in parallel)
o Official hub / desk: Contact NLBH Kenya or the Dutch Desk / Invest International requesting matchmaking. They can introduce your business and may set up calls/meetings. (Faster trust path.) nlbh.ke
o Direct email to company export/sales contact: Use a short, well-structured email (template below). Include link to your company profile PDF, key KPIs (monthly volumes, certs), and proposed next steps (video call, sample order). Attach one-page profile. Cite recent projects or trade mission connections if applicable. Use subject line: “Business enquiry — [product] supply to EU / Kenya partnership — [YourCompany]”.
o LinkedIn: message the export manager or country manager — keep message ≤150 words and reference NLBH or the trade mission if possible. Link to your company profile.
3. Follow-up & validation (after first contact)
o Ask for product spec sheets, lead times, MOQ, pricing EXW/FOB, payment terms, sample policy.
o Ask for references of African clients (or their local office contact). If the supplier asks, offer a short commercial reference from a known local buyer.
o Where possible, organize a short video tour of your packing/warehouse or ask supplier for their QA documents.
4. Local meeting & contract
o Try to meet in person (trade fairs, local hub introductions, or during Dutch trade missions). If that’s not possible, appoint a local rep/agent.
o Use standardized contracts (Incoterms 2020), clear delivery schedule, dispute resolution clause, quality acceptance protocol & inspection terms (SGS/Intertek pre-shipment inspections if needed.
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We’d love to hear from you! Have you worked with Dutch exporters or importers before? What worked well — and what didn’t? Share your experiences, tips, or questions in the comments below and help our community learn and grow together.
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